According to a new report from research firm RNCOS, “Cosmetic and Personal Care Market in Brazil”, The Brazilian cosmetic and personal care industry is a rapidly growing industry. Due to changing lifestyle and rising consumer awareness, people have become more beauty conscious, RNCOS says, adding that with increasing disposable income and product availability, the cosmetic and personal care sales in Brazil is expected to surge at a CAGR of around 13% during 2011-2014.

Although growth of the Brazilian cosmetic and personal care market is accredited to female consumers, the mind set of male consumers is also changing due to the increasing influence of media and exposure. The rapidly emerging men’s grooming products market has also boosted the cosmetic sector. The industry holds promising growth prospects for both existing and new players, the firm reports.

“The baseline for the optimistic future outlook of the Brazil cosmetics and personal care industry is that there has been a rise in the variety of products offered. The companies have started opting for online retailing and are offering specialized products to generate revenue from all the corners. Further, growing usage of Cosmeceuticals and Nutricosmetics by the Brazilian consumers will also pave way for the Brazil cosmetics and personal care market during the forecast period,” RNCOS says.

The new research report “Cosmetic and Personal Care Market in Brazil” incorporates an extensive research and rational analysis of the cosmetics and personal care industry in Brazil. It provides segment level analysis of the industry along with emerging trends that may shape up with the betterment of economic conditions. The research is designed to help consultants, industry analysts, and vendors to get in-depth knowledge of the current, past, and future performance of the industry. The report also provides information about consumer behavior, particularly men, with regard to cosmetic and personal care products.

More info: www.rncos.com